Hand off sales in 90 days to a team that can sell without you.
The Founder Handoff is a 90 day program for founders with 0 to 10 reps. I write your sales process, optimize your CRM, and help you hire and ramp your rep, so revenue stops depending on you being on every call.
Your company grew because you can sell. Now it’s stuck for the same reason.
Every deal still runs through you. When you step away to build product, raise money or take a week off, the pipeline goes quiet. You hired a rep, or you’re about to, but there’s nothing written down for them to follow, so they guess. The CRM is half empty, and the only real forecast lives in your head.
It’s exhausting, and it’s risky. A first sales hire who doesn’t ramp costs you months you don’t get back.
A good product shouldn’t depend on one person selling it. What’s missing usually isn’t talent. It’s a process someone else can run.
What changes in 90 days
Day 1
- You’re on every sales call
- The pitch changes every time
- Your rep is guessing, or you’re afraid to hire one
- Deals sit in the wrong stage, notes live in someone’s head
- Nobody knows what a good week looks like
- Growth stops when you step away
Day 90
- You join only the deals that need you
- A written playbook: discovery questions, talk tracks, objection handling
- A rep hired with a scorecard and ramping on a 30/60/90 plan
- A clean CRM with clear stages and a dashboard you trust
- A weekly rhythm: activity standard, pipeline review, coaching
- A system that keeps running when you step away
The Founder Handoff
A 90 day, done with you program. I do the building and the coaching. You give about 2 hours a week, plus interviews.
| 1. Sales Audit and 90 Day PlanFounder and rep interviews, call reviews, a CRM review and a written diagnosis. Weeks 1 to 2. | $2,500 value |
| 2. The Founder Sales PlaybookIdeal customer, discovery questions, talk tracks, objection handling, stage rules and a “good week” activity standard. By week 4. | $3,500 value |
| 3. CRM OptimizationHubSpot, GoHighLevel or Pipedrive: I guide your team on pipeline stages, required fields, dashboards and follow up automations. By week 6. | $3,000 value |
| 4. Hire Right Kit plus interview supportScorecard, job post, role play interview, and me in your final interviews. Weeks 3 to 8. | $3,000 value |
| 5. 30/60/90 Rep Ramp plus weekly 1:1 coachingFor up to 3 reps, for 12 weeks. Question based, low pressure selling. | $4,500 value |
| 6. Weekly pipeline and deal coaching with you12 sessions. We work live deals together until the team doesn’t need you on them. | $6,000 value |
| 7. AI Sales Workflow setupCall notes, account research and first draft follow ups, so reps spend their time selling. By week 8. | $1,500 value |
| Bonus 1. Recorded Playbook WalkthroughA video walkthrough, so every future hire can onboard without you. | $1,000 value |
| Bonus 2. 30 days of text and email support after day 90For questions while your team runs on its own. | $1,500 value |
| Bonus 3. Daily Huddle and Weekly Review templatesThe meeting agendas I’ve used to turn teams around. | $500 value |
| Total value | $27,000 |
Or $20,000 paid in full and you save $2,500. If you start with the $2,500 Sales Audit, the full fee comes off the price.
I take on 2 Founder Handoff clients at a time, because each one gets about 2 days of my week.
Full time VP cost and hiring time: Vendux, “What does a fractional sales leader cost,” 2025. Software licenses, ad spend and recruiting agency fees aren’t included.
I guarantee what I control
Nobody can honestly guarantee your revenue. Here’s what I can guarantee, in writing.
The audit guarantee
If my Sales Audit doesn’t find at least 3 specific, fixable problems in your sales process, each with a written fix, you get the full $2,500 back.
The delivery guarantee
Every deliverable in your plan arrives by the week we agree on. If I miss one, I keep working on it at no charge until it’s done, as long as you give me access and show up for our sessions.
The 30 day out
If after month 1 you don’t think it’s working, tell me. The remaining payments are cancelled, and you keep everything built so far.
Three simple steps
Sales Teardown
30 minutes. You walk me through how you sell today. You leave with the top 3 things slowing you down, written up in a follow up email.
Sales Audit
Two weeks inside your calls, CRM and pipeline. You get a written diagnosis and a 90 day plan. The fee is credited in full if you start the Founder Handoff within 30 days.
The Founder Handoff
We build the process and the team, and optimize your CRM. After day 90 you can continue month to month, step down to rep coaching, or run it yourself.
Diagnose and write it down
Audit, playbook, stage rules and the weekly rhythm. You start stepping back from calls.
Build and hire
CRM optimized and AI workflow live. Hiring kit in use, and your new or existing rep starts the 30/60/90 ramp.
Coach and hand off
Weekly deal coaching until the team runs the playbook. Recorded walkthrough, then you decide what’s next.
I’ve built and turned around sales teams before
Empower Network. Sales grew about 4X in 2 months.
LeadEvo. Took over an approximately 8 person team and posted back to back record breaking months.
My own agency, Discipline & Grit. Phone selling grew about 4X.
FYM Financial. I coach from real selling experience, not from a slide deck.
Results from my own roles as a sales leader and producer.
Who it’s for, and who it isn’t
It’s for you if
- You run a B2B company, seed to Series A or bootstrapped
- You’re still closing most of the deals yourself
- You have 0 to 10 reps, or you’re about to hire your first
- You sell to small and midsize businesses or professionals, by phone or video
- Your sales cycle is under about 90 days
- You’re ready to let go of the calls once there’s a system
It’s not for you if
- You don’t have paying customers yet
- You sell large enterprise deals through procurement
- You need a board facing CRO to own the forecast
- You want someone on commission only
- You want training without changing how the work gets done
I’ve been the person every deal ran through
I’m Kerry Sullivan. I’ve built, led and turned around sales teams that sell by phone and video, including my own agency. I know what it feels like when the whole number depends on you, and I know the way out: write down what works, coach it every week, and give the team a system they can run.
My style is question based and low pressure. I teach reps to understand the buyer and find the real problem, so the right deals close without anyone being pushy.
I’m also a retired professional triathlete, and I raced seven world championships as an amateur. Endurance sport taught me what I bring to sales teams: a simple plan, daily discipline, honest feedback and steady improvement.
- Based in Miami Beach, working with founders anywhere remotely
- Tools HubSpot, GoHighLevel, Pipedrive, plus AI for call notes, research and follow up
FAQ
Why not just hire a full time VP of Sales?
You might, later. A full time VP costs $250K to $400K a year and takes months to hire and ramp. Most founder led teams aren’t ready for one yet. The Founder Handoff builds the system first, so when you do hire a full time leader, they step into something that already works.
Do you guarantee revenue?
No, and be careful with anyone who does. Revenue depends on your product, market and team. I guarantee what I control: the audit finds real problems or you get your money back, every deliverable arrives on time, and you can cancel after 30 days.
I already hired a rep and it isn’t working. Is it too late?
No. That’s one of the most common starting points. We’ll audit whether it’s a hiring problem, a process problem or a coaching problem, then fix the right one. Often the rep just needs a playbook.
I don’t have any reps yet. Is this too early?
It’s the best time. We write the playbook and optimize the CRM before the hire, then use the Hire Right Kit so your first rep starts on a real ramp plan instead of guessing.
We tried a sales consultant before and nothing changed.
Most consultants hand over a deck and leave. I build the documents, help you optimize the CRM and coach your team every week for 90 days. If a deliverable doesn’t show up on time, I keep working at no charge until it does.
How much of my time does this take?
About 2 hours a week: one deal coaching session with me, plus interviews when you’re hiring. The goal is to give you time back, not take more of it.
Which CRM do you work in?
HubSpot, GoHighLevel and Pipedrive. If you use something else, we’ll talk about it on the Teardown.
What happens after 90 days?
You choose. Continue as a Fractional Head of Sales at about 1 day a week for $4,500 a month, step down to Rep Coaching for $1,500 a month, or run it yourself with the playbook and the recorded walkthrough.
What happens on the free Sales Teardown?
30 minutes on video. You walk me through how you sell today, and I ask a lot of questions. Afterward I email you the top 3 things slowing your sales down. If I’m not the right fit, I’ll tell you and point you somewhere better.
Six months from now, will you still be on every call?
You can keep carrying the number yourself, or spend 30 minutes finding out what it would take to hand it off.
Book your free Sales Teardown Free, 30 minutes, no pitch deck. I take on 2 Founder Handoff clients at a time.Get the Founder Sales Handoff Checklist
21 things to have in place before your first sales hire, so they ramp instead of guess. It’s free. You’ll also get The Handoff, my short email every other week on handing off sales. Unsubscribe anytime.